About

My name is Aaron Figueroa and I’m the founder of SEO Company Frisco. 

For the past decade, I’ve been writing code for fintech companies. That’s where I learned how to make a good product. 

When you’re a software engineer, you learn to see patterns others miss. You develop an obsession with efficiency and a zero-tolerance policy for shortcuts that create long-term problems.

But here’s something most SEO experts won’t tell you: I used to be terrified of marketing and sales.

As a technical person, the world of marketing felt like foreign territory. But having a daughter changed everything. My burning desire to build a better future for her pushed me past my comfort zone and into the world of digital marketing.

I threw myself into learning everything about SEO and marketing. I consumed every course I could find. Devoured books. Sought out training from top SEO experts. 

What started as a challenge became a passion – discovering the science behind search engines and the art of helping businesses get found online.

That’s why I approach SEO differently than most agencies.

While studying under some of the industry’s top SEO agency owners, I noticed something concerning: many “experts” were using risky shortcuts – black hat tactics that could get businesses penalized by Google. 

As an engineer, I knew there had to be a systematic, ethical approach to helping businesses rank higher.

So I developed one.

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